Wednesday, December 18, 2013

#Imoca / Alex Thomson announced a new four sponsorship deal with Hugo Boss

The signing marks the continuation of one of the most successful sponsorships in sailing. HUGO BOSS has sponsored the British skipper since 2003. As part of the renewed commitment to the solo-round-the-world skipper, Alex will be participating in the 2014 Ocean Masters New York to Barcelona Race, the 2014 Barcelona World Race and has his sights firmly set on winning the 2016 Vendee Globe.


Earlier this year Alex broke the British solo monohull non-stop round-the-world record when he finished on the podium of the Vendee Globe for the first time in his sailing career, coming in after 80 days alone at sea in the gruelling race.

Speaking at today’s announcement of his participation in the Barcelona World Race alongside Pepe Ribas, Alex Thomson said: “It is an absolute honour to continue our sponsorship with HUGO BOSS. The past ten years working together has been incredible, the pinnacle of which has to be my third place finish in the Vendee Globe this year. We aim to work together in this vein of success into the future starting with the New York to Barcelona Race in June next year, followed by the Barcelona World Race.”

Five West Managing Director Stewart Hosford said: “It is a great asset for the IMOCA class to have this renewed sponsorship deal going forward. The success of the Alex Thomson / HUGO BOSS partnership has been clear to see not only in the race results and the records Alex has set, but off the timer as well in all the activity they work on together. With an enhanced IMOCA programme over the next few years, HUGO BOSS and Alex Thomson will continue to bring something special to the class.”

From : Alex Thomson Racing