Alinghi, created by Ernesto Bertarelli, won the America’s Cup in 2003 in Auckland under the colors of the Société Nautique de Genève. In doing so, it set a double precedent in the history of the world’s oldest sports’ trophy: A first victory at a first attempt; and the first “European” team to bring the “Auld Mug” back to the continent since the first competition in 1851.